From a traditional sustainability approach to a clever circular economy that is healthy for people and good for the environment. Cradle to Cradle.

Thinking sustainability and the circular economy in a clever way.

25 Cradle to Cradle Takeaways

Takeaway #1 | Create a Cradle to Cradle world instead of a Cradle to Grave world with your business.


Takeaway #2 | Only reducing toxins in production processes does not really solve the problem of our planet.

Takeaway #3 |
 Waste-free production and consumption only needs an intelligent design concept.

Takeaway #4 |
 According to the Cradle to Cradle concept, everything we use and consume should be treated as a nutrient. There should be no more "disposal" of used resources, but only the return of used resources and materials as new nutrients for the environment.Think conceptually differently right from the start of your product- & service design processes.

Takeaway #5 |
 Instead of being climate neutral be climate positive in your business.

Takeaway #6 |
 Instead of being eco-efficient be eco-effective in your business.

Takeaway #7 |
 Less waste is not environmental protection, but only less destruction. But destruction remains.

Takeaway #8 |
 Companies that try to do the wrong things perfectly are actually doing them perfectly wrong.

Takeaway #9 |
 Realize the Triple-Top-Line effect, which means that we create a positive impact not only on our economy and our society but also on our environment.

Takeaway #10 |
 Being eco-efficient is not enough. We are too many to be just less harmful.

Takeaway #11 |
 All resources for your business production should be managed in closed cycles without toxins.

Takeaway #12 |
 In a Cradle to Cradle world product- and service-consumption can be unlimited.

Takeaway #13 |
 Create new service concepts (use instead of ownership) and a positive choice of production materials.

Takeaway #14 |
 Cradle to Cradle is not about waste management, but about intelligent logistics of raw materials.

Takeaway #15 |
 Producing and burning waste means destroying resources for ever.

Takeaway #16 |
 Circular economy means holistic thinking. To be connected with different sectors and their actors is important to really close the cycle.

Takeaway #17 |
 Rethink your design concepts from a traditional design to a design of innovations which results in a positive ecology.

Takeaway #18 |
 Cradle to Cradle means true reuse without toxins instead of down-cycling and only reducing toxic substances in your production processes.

Takeaway #19 |
 A product that becomes waste or contains toxins has a quality problem.

Takeaway #20 |
 Apply intelligence to the selection of production fabrics rather than to the selection of the right safety clothing.

Takeaway #21 | 
The energy for your production processes and the provision of services should ideally come 100% from renewable energies.


Takeaway#22 | Think conceptually differently right from the start of your product- and service design process.

Takeaway #23 |
All products and services should circulate in the bioshpere or technosphere.

Takeaway #24 | 
Producing products and providing services according to the Cradle to Cradle conept does not always have to be more expensive. It can be less expensive.

Takeaway #25 | Following the Cradle to Cradle principle can also help to successfully differentiate from the competition.

(source: Cradle to Cradle: Einfach intelligent produzieren (Deutsch) Taschenbuch – 17. Februar 2014, Michael Braungart, William McDonough; Intelligente Verschwendung: The Upcycle: Auf dem Weg
in eine neue Überflussgesellschaft (Deutsch) Taschenbuch – 6. Juni 2014, Michael Braungart, William McDonough; website:


Your sustainable strategy path as a company: from waste management via classic sustainability concepts, traditional circular economy and zero waste approaches to a clever pure circular economy with a holistic thinking and without toxins and downcycling: Cradle to Cradle. Healthy for people and good for the environment.


Many leading brands already produce their products and services according to Cradle to Cradle standards. Thousands of Cradle to Cradle products from different consumer sectors are already available on the market. Do what many other companies have already done and align your company with the Cradle to Cradle thinking school and design concept. In Cooperation with Prof. Dr. Michael Braungart we will be happy to accompany you on your way to a circular economy that is healthy for your customers, your employees and good for the environment.